The Impact of China’s Import Ban on Plastic Waste

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China’s Waste Import Ban Puts a Halt to the Recycling of Plastic

Even though more and more Californians are putting their shampoo bottles, yogurt containers and straws into recycling bins, since the past few years, the majority of these recyclables have been carted off to incinerators and burned or being stockpiled at facilities as the recycling industry flounders on how to dispose of it.

This situation is being mimicked all across other states as the United States struggles to adapt to the import ban on plastic waste placed by China.

China as a Garbage Bin For Developed Countries

China has acted as the world’s biggest dumpster for almost half a century and about two-thirds of the world’s waste has ended up on its shore. However, now it seems that the world’s biggest economy has had enough.

In July 2017, China told the World Trade Organization that it will no longer accept foreign trash and will focus on combating its own mountainous waste. Up until now, China has banned 32 different recyclable materials, citing contamination and poorly sorted material and demands imported recyclables be unmixed, clean and 99.5 percent pure — a standard that is too strict for most Americans to meet.

By rejecting global trash, China now hopes to have a positive impact on its local waterways and air quality to preserve its environment and citizens’ health.

Waste Disposal in Smaller Southeast Asia Markets

Now that China has slammed the doors shut, United States is now seeking smaller alternative markets in Southeast Asia, including Vietnam, Thailand, Malaysia, Indonesia and India, where environmental standards are low and labor is cheap.

Unfortunately, these countries do not have the capacity to recycle so much plastic waste nor can they prevent illegal dumping. As a result, they have become quickly overwhelmed by the sheer volume of garbage and are now coming up with restrictions of their own. Worse, Asia is home to five of the biggest marine plastic polluters and dumping more trash in these countries will only worsen the issue.

Burning and Filling Landslides

Since the United States is woefully ill-equipped to deal with their own backyard trash, it means that the plastic and other recyclables are either burned or thrown into domestic landfills. The burning releases toxins like sulfur and nitrous oxides that are largely wreaking havoc on disadvantaged citizens like Latinx and black communities who live near disposal facilities and dumping sites.

How is the U.S. Handling Plastic Waste Now?

The United States has relied on China for decades to take care of its pollution. This sudden change in policy has made it clear that the country is ill-adapted to recycle its own waste by itself. In fact, the U.S. hasn’t bothered to build a recycling plant since 2003. Recycling companies that once showed a profit for dumping trash into Asia are now in the red as they continue to accumulate garbage with nowhere to send it.

As a result, several recycling facilities and recovery centers in California, as well as other states, have closed their doors for good while many are floundering and at risk of closure.

Is There a Decrease in Plastic Products?

Meanwhile, Americans continue to throw away over 35 billion plastic bottles each year. Ultimately though, the customers themselves aren’t responsible for the increase or decrease of plastic waste. The responsibility lies with corporations and businesses which produce plastic packaging at a record pace. Packaging-free products are still scarce and are only available to a tiny percentage of the population which has the money to assuage their green conscience.

China’s ban should serve as a wakeup call for lifestyle and food and beverage companies to create better sustainable products. These companies should be held accountable for the products they produce, which includes manufacturing packaging that can be recycled and taking back the used packaging for reuse or disposal in an environmentally responsible manner locally— instead of passing their waste to other less-fortunate nations.

Tariffs on Chinese Imports Climb as Trade Negotiations Stall

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Tariffs on Chinese Imports Climb as Trade Negotiations Stall

President Donald Trump has imposed billions of dollars worth of new tariffs on imports by China and is threatening more tariffs, even as the two sides continue to talk in Washington in order to reach a trade deal.

The latest bombardment in the U.S.-China trade war came on May 10 when the Trump administration announced that it was increasing duties on $200 billion worth of Chinese products — including medical devices, apparel, handbags, seafood, and electronics — from the current 10 percent to 25 percent. The Republican president also threatened to slap a 25 percent duty on $325 billion of further imports, which would cover almost all products coming in from China to the U.S.

Trump said his administration has already started paperwork on the threatened tariffs though it would take until at least late June to implement them.

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Trump suggested that American businesses could avoid tariffs by producing goods in the United States.

The Trump administration’s earlier decision to impose 10 percent tariffs on $200 billion of Chinese goods and 25 percent on another $50 billion of imports was followed by countermeasures from Beijing, which targeted $110 billion worth of goods.

The tariffs and threats of more are a shocking turnabout from April when the U.S. president spoke about closing a landmark deal with China and discussing where the two sides should meet for the ceremony.

U.S. and China Trade War

Washington and Beijing have been embroiled in intense trade talks since early 2018 when Trump first complained about China’s trade deficit, alleged intellectual property theft, forced technology transfers and what Trump refers to as Beijing’s unfair business practices.

Both sides have a vested interest in reaching an amicable solution. The trade war has hurt businesses and farmers of both countries. Earlier in May, U.S. and global markets dropped and are likely to retreat further if the brinkmanship continues, with the Bank of American Corps warning that additional tariffs in the near future could potentially cause a 10 percent decline.

Trump has repeatedly said Beijing bears the tariffs on Chinese imports, but experts agree that it is the American taxpayers who bear the brunt. The Republican president’s insistence on tariffs may have come after witnessing the stronger-than-expected U.S. economy. However, a full-blown war is expected to adversely impact the stock market and test the tolerance of many of Trump’s supporters.

China’s Stance on Tariff Hikes

China’s Commerce Ministry said it “deeply regrets” the rise in tariffs and on May 13, announced that it would retaliate by raising tariffs on $60 billion worth of U.S. imports, mostly agricultural in nature.
President Xi Jinping is in the midst of trying to deal with a host of social and financial challenges and wants to see technological advancements and a solid economic growth that would reinforce the Communist Party’s grip on China.

Chinese imports to the United States make up over 4.5 percent of the country’s exports, and tariffs could significantly affect its GDP. At the same time, Beijing does not want to succumb to Trump’s demand as it believes it would infringe on China’s sovereignty.

The world’s two biggest economies have become intertwined over the decades, but neither the U.S. nor China is so dependent on the other that they would be unable to survive without each other. Experts believe that the trade war is only one part of a growing escalation of bilateral tensions between two countries with basic conflicting ideologies that will continue to develop over the years.

Brand Value with Luxury Promo Products

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You might think with the marketing industry becoming increasingly digitized, that promo products would be going out of style. On the contrary though, according to research, promo products encourage brand awareness and brand recall more than any other form of advertisement.

If that’s the case, then it’s not only important to invest in using promo products, but it’s also important to focus on the quality and value that the product will bring to end-users. Whatever the product represents for them is the association they will build with their brand.

hat makes a good promo product?

Simply put, what differentiate an okay promo product from a great one are two things: utility and value.

You want people to genuinely use your promo goods and attach positive value to them. The promo industry is saturated with standard USBs, pens, and phone covers, and sure they have utility but if you want to set your brand apart, you can really add a lot to the value of your product by aligning yourself with a luxury brand.

How will luxury products impact your brand?

Luxury promo products do more than just make the end-users happy, they also reinforce that your own brand holds the same standards of quality.

It works a bit in the same way celebrity endorsement and product placements would work as a marketing tool. Take the brand Canada Goose for example. Over the year, the brand name has become synonymous with luxury clothing.

This isn’t just because of the hefty $500 plus price tag; it’s also because of the image they’ve created for themselves. From celebrity sightings to sponsorships and magazine covers, they’ve nestled themselves into consumers’ minds along with glamor and luxury.

Canada Goose also sets a great example of how branding does not need to revolve around the same stereotyped products and markets. Their collaboration with digital artisan Eepmon goes to show that when it comes to adding value to your brand, you don’t need to be limited by your industry – even when it comes to opposing ends of the spectrum like apparel and digital art.

Luxury promo products don’t need to break your budget!

Just because you’re going to use luxury promo products for your brand doesn’t mean that you need to go above and beyond your budget. If you’re working with us, you can get affordably source name brand products, and add your logo recognition to it.

How to Impact Branding with Color

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Brands have been associating themselves with color since color was invented – which translates to since forever, basically.

Can you think of Coca Cola without thinking about red? Or Facebook without thinking of the color blue?

Color runs so deep in branding that Pantone – one of the world’s leading product color consultants – even has a shade of purple titled ‘Cadbury purple’ as a nod to the brand’s iconic purple logo.

With the recent Pantone trend color report for 2019 currently making rounds, what does color mean for your branding strategy in the upcoming year?

Colors may primarily exist to tint your vision and add interest and excitement to the life around you, but they’re more than just aesthetics. Brand recognition and brand recall are heavily associated with the color you choose to promote your brand with.

This is why your brand philosophy should align with the traits that are generally associated with your color of choice. Of course, these associations depend heavily on personal experiences, geographic location, and preferences. But there are some generalizations that can be made.

For example, red is associated with such things as warning and danger but also passion, excitement, and adventure. Green is most commonly associated with nature and therefore makes more experience to frame a more peaceful brand image. But that doesn’t have to be the case.

Take Mountain Dew – they took the color green and the motif of nature (mountains) and branded themselves as sporty and adventurous.

Same Color, Different Shade

Not all shades of the same color mean the same thing.

Pink can go from soft and feminine to bold and sultry as you move along the shade wheel. When choosing how to use color for your branding, you won’t just need to select the primary color but also pay attention to the shade.

Some colors can end up looking tacky if you choose the wrong shade and end up affecting the ‘vibe’ that you’re going for with your brand.

How Should You Be Using Color for Your Brand?

Colors signify meaning that much is clear. Whether this is meaning that is naturally occurring such as corresponding green with nature, or developed through careful branding – the fact is, using colors smartly can greatly affect your brand image.

If you want to look at the trending color palette predictions for next year, the theme seems to revolve around joyful hues underlying the theme of empowerment and environmental awareness. Deep pinks, bright yellows, and mossy greens dominate the template.

Even if your brand already has a standard color palette, you can keep up with the trends through utilizing this palette in a number of ways such as promo products which will allow you to explore the palette without necessarily changing your own logo design.