Blog Standard

Jan 02

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How to Appropriately Capitalize on Awareness Campaigns

By admin | BLOG | No Comments

Promoting awareness campaigns are incredibly important. They can help educate, treat, and prevent a great number of issues that people face but may not know about. Campaigns like the breast cancer awareness programs help people understand they may be at risk and how to take preventive measures. While on the other hand, campaigns such as Autism awareness and food allergy awareness exist to educate the masses about conditions that they may not have been aware of before and teaches them how to deal with people suffering through something similar.

Awareness campaigns are a great to align with your brand. They allow you to influence and impact society in a positive way, and it’s also a great way to use marketing for a good cause. There are a number of ways through which you can use awareness campaigns to maximize brand impact. We’ve listed two easy ways below;

1. Use Pre-existing Symbolism
Most awareness campaigns have their own symbols. The pink ribbon for breast cancer, the colorful puzzle pieces for autism, the rainbow flag for LGBTQ rights, and the teal pumpkin for food allergies are all examples of how symbolism becomes a strong component of these campaigns.

This makes it incredibly easy to associate your brand with a campaign, especially if there is a dominant color that you can associate yourself with, such as the pink for break cancer. Changing the colors on your logo as a symbolic gesture, having your staff dress up in that color for a day, or sharing a badge and banner on your website with the symbol are all ways of aligning yourself to a cause.

2. Choose Unique Promo Products

A great way to keep people engaged is to choose promo products that are aligned with the cause you want to support. You should customize the products you choose based on the situation and your audience. For example, a branded water bottle or T-shirt with the symbol of the pink ribbon would be a great promo product for breast cancer awareness. On the contrary, if you are simply holding a seminar at work then going for something more subtle like a mug would work just fine.

Promo products are a great part of these campaigns because if they are unique and spike a person’s interest, they are likely to keep them around for a long time and by consequence, they will feel more inclined to remain engaged with the cause and your brand.

But that doesn’t mean that promo products are the only way that you can support or host an awareness campaign. With the widespread reach of social media, a solid online campaign with lots of creative multi-media content can boost visibility, not only for your brand but for your awareness campaign as well.

Your goal, in addition to being supportive of an important social cause, is also to get consumers to resonate with your brand and build an image that shows them you are not just a faceless corporation but you also have values that matter. They should also realize that your intention as a business is not just to profit but also to make a positive impact on society as a whole.

Jan 02

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Why it’s Essential to Have Multimedia Marketing for a Successful Brand

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Why is Multi Media Promotion Such a Big Deal?

If you aren’t using multi-media in your marketing strategy, you are missing out on a huge opportunity to garner consumer engagement. Research shows that tweets containing images receive almost five times the amount of engagement in contrast to those that don’t. If that wasn’t convincing enough, statistics show more than 500 million hours of videos are watched on YouTube every single day. Let that sink in for a moment.

It only makes sense that in a market so saturated with content, in order to stand out you will have to take a multifaceted approach to creating your content. And one of the biggest tools is video marketing.

Why Video Content is So Successful in Marketing

It’s Versatile

Video content is no longer restricted to pre-recorded clips. Live streaming, virtual reality, and 360 degree perspective videos all offer consumers the chance to interact with your brand in new and engaging ways that traditional content doesn’t.

It Gives Businesses a Higher Return on Investment (ROI)

With the ability to place a purchase option after viewing content on platforms such as Instagram and Snapchat, businesses are getting faster ROI’s. This is not just restricted to social media. Even on blogs and websites, the presence of videos increases the order value of a product by at least 50%.

Better SEO

Embedding videos on your website can help you rank higher on Google, thus increasing the amount of traffic on your website. In fact, traffic can go up by almost 55% if you use videos in your content.

More Personalized

Videos make a much larger impact on people because they offer the chance to get to know the business in a much more personalized way. It engages your senses differently than just reading a blog post and leaves you feeling more connected to their message.

How to Make Content that Resonates

Whether you’re positing pictures on Instagram or tweeting videos with trending hashtags – the core aspect of creating content that resonates with your audience can be broken down into two chunks;

1. Know Your Audience
2. Know Your Platform

A 30 second video may work on Instagram but it will be less effective on YouTube. Similarly, a long caption may be great for your Facebook post, but not have the same impact as multiple tweets on twitter.

There is no one-formula-fits-all solution to creating creative multimedia content. Just like the medium, the content too needs to be multifaceted. Relying on any one medium – be it video, text, or images – is restricting yourself to the benefits of that medium alone. On the contrary, if you were to combine all three, your impact would not only be bigger, it would last a lot longer too.

Dec 18

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Why You Should Make the Switch to Sustainable Packaging

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Switching to sustainable packaging may do more for your brand than you think. In today’s market, with increasingly environmentally conscious consumers, brands that ignore the evolving consumer climate will inevitably be left behind.

This is why we think the smartest time to switch to environmentally sustainable packaging is now. And here’s why!

Branding is about Reaching Your Audience

If the consumer of today is demanding brands to be more sustainable in business practices, then you as a brand should be focusing on delivering on that expectation. This is even more important because brands all over the world are already rushing to jump ahead in the race for sustainable production.

McDonalds has announced that by 2025, all of its packaging will come from renewable, recycled or certified sources. Amazon has switched to its signature ‘frustration free’ packaging, which isn’t just cost efficient, but also claims to have eliminated a whopping 215,000 tons of packaging material! And Cocoa-Cola is among the world’s first to begin production in PET plastic bottles made entirely from plant based materials.

If market leaders are following the sustainable packaging trend, then there’s no reason why you shouldn’t too!

An Environmentally Friendly Brand Image Will Boost Brand Loyalty

If your brand is in line with consumer’s ethical and moral beliefs, they will be more likely to remain loyal to you, or even switch to your brand from another that is not in line with their principles.

The best part about switching to sustainable packaging is that you will not need to break your bank in order to catch up with the brand image that’s been cultivated by the likes of McDonalds or Amazon.

Sustainable Packaging is Cost Efficient

Sustainable packaging does not just refer to using inexpensive materials to market your goods as environmentally friendly. It also means measures that are associated with other aspects of packaging such as reducing unnecessary waste, clearly labeling products, and using more recyclable material such as cardboard, paper, and glass.

Small changes can have big impacts, and it doesn’t require dealing out wads of cash. It just means you dedicate yourself to meeting the trends that will be driving the environmentally sustainable markets of the future.

It’s Good for the Environment

At the end of the day, investing in sustainable packaging efforts is going to help boost your brands value and loyalty across the board. But in the long run, it will also help the planet. And if that is an impact your business can have, it’s a darn good one!

Dec 18

0

How to Maximize Your Digital Marketing Output

By admin | BLOG | No Comments

Let’s face it: digital marketing has changed the landscape of how we view advertisements and marketing campaigns. Marketing is now integrated into the content we consume in such a meticulous way; we don’t even realize it half the time.

If you’re looking to get the hang of digital marketing, we’ve compiled some important aspects of the trade that may help you up your game.

Don’t Underestimate the Importance of Original Content!

Good content is the cornerstone of every successful digital marketing strategy. If you want to maximize your impact, you will need to ensure your content is top notch.

This can be difficult because when it comes to the internet it always seems like someone, somewhere has already done something similar.

But adding your own original twist on existing ideas, and making sure you’re consistent about producing content that is engaging and relevant will take you a long way.

Master the Skills of Search Engine Optimization (SEO)

You’ve created content that you think ticks all the right boxes. It’s interesting, fresh, relevant, and engaging. But it’s not getting the kind of attention it should. An important aspect of successful digital marketing is the use of search engine optimization (SEO) techniques.

Search engines are the primary means through which consumers look for information. SEO allows you to increase the visibility of your content for users who are searching for similar topics. You want to have your content be featured as high as possible in search results to get the most interaction.

Don’t Neglect the Power of Social Media

Social media marketing is effective because of the outreach it has. Everyone is on some form of social media, and within a single platform too there are multiple ways to advertise. Add to this the fact that platforms such as Facebook and Instagram offer you the option of setting up a separate business account with in depth statistical feedback of how your content is being received, and you have a recipe for success right there!

The Perfect Formula: A Blend of Organic and Paid Marketing

If you really want to make the most impact, you will need to strike a balance between organic marketing (SEO) and paid marketing i.e., Search Engine Marketing (SEM).

While SEO will serve to organically increase the visibility of your content in the long run, SEM will give you the option to utilize paid marketing platforms in a number of ways to promote your content. This includes options such as ‘pay-per-click’ ads, paid search advertising, and ‘cost-per-click’ ads.

Put together, the right combination of SEO and SEM can boost your digital marketing strategy right where you want it to go.

Return on Investment (ROI) and Analytics

As with any business venture, your return on investment (ROI) will give you an idea of whether your digital marketing strategies are bearing fruit or not. An advantage of digital marketing is that most analytics are easily available to you.

You can track traffic to see whether your content or advertisement is reaching your desired audience easily. Another important metric for ROI is tracking sales for any given campaign, which is again easily doable.

The Take Away

Digital marketing makes collecting statistics and analytics about your campaigns so much easier. It takes a while to get the hang of it, but a successful digital marketing strategy that taps into the power of every tool available to you is essential if you want your brand to succeed in this marketing environment.