Are So Relevant As Marketing Tools Every business that hopes to be successful tries to reach out to more and more customers through TV commercials, billboards, social media, web banners, and magazine ads. However, many of these businesses underestimate the power of promotional products.
Free promotional products are small, cost-effective gifts; however, they can have a large impact on the exposure of a business and long-term interaction with the customer.
Research Studies on the Effectiveness of Promotional Products
The effectiveness of promotional products has been determined through various research studies and surveys. According to the Promotional Products Association International, about 94% of customers remember which company they received a promotional gift from. Out of these people, 85% go on to do further business with the brand. In fact, over 58% of consumers said they retain the gift for 1 to 4 years.
A 2016 study by the Advertising Specialty Institute reported that most people keep promotional products with them for an average of eight months. Once they are finished with them, 63% of the customers give away their promotional products.
This means that the advertising message is passed along to other people. About 76% of these customers also have a favorable impression of that company and may help to promote the brand, either by word-of-mouth or by simply giving away your promotional product.
For more effectiveness, many businesses give away products that have usefulness that can last for a long time. Some of these gifts may include pens, caps, calendars, key chains, mugs, mousepads, bags, and water bottles. Other experienced marketers, however, select products that are more unique and have a much wider impact.
Instant Brand Recognition
Brand recognition means customers can identify a company through its logo and associate its products. For example, a person can immediately recognize Starbucks by its mermaid logo.
When businesses give away promotional gifts to their customers, they carry them wherever they go, this gift remains with them for several months and reminds them of the brand whenever they lay eyes on the product. Additionally, products like pens, tote bags and water bottles are taken everywhere by customers, which means other people at their office, school, gym, and shopping malls see it. This increases brand awareness.
Promotional products are more powerful than print advertising since over 76% of customers who received freebies could recall the name of the company, while only 53% could remember the name of a company they saw in a magazine ad.
Improved Customer Loyalty
Everyone loves freebies, especially if the gift is unexpected. When people receive a surprise promotional product from a company, it makes them very happy. That’s why it is important for businesses to make sure their promotional products are of high-quality, and not made from cheap material. This not just makes customers feel special but also make the company’s products last longer, which means more exposure for the brand.
Everyone loves freebies, especially if the gift is unexpected. When people receive a surprise promotional product from a company, it makes them very happy. That’s why it is important for businesses to make sure their promotional products are of high-quality, and not made from cheap material. This not just makes customers feel special but also make the company’s products last longer, which means more exposure for the brand.
A high-quality promotional gift that complements other forms of marketing by a business will bring the customer’s attention to the brand. About 85 percent of these people will willingly do businesses with that company again.
Work as Business Cards
Do you know that most businesses who give away promotional products come up with ways to add their contact information on the freebie? These gift items not just has a company name and logo, it also sometimes have their email, phone number, social media address, or hashtags on them, particularly on larger products like bags, diaries, and mugs.
This effectively makes a promotional product calling card as well.
Looking at the stats, it is proven that promotional products have a lasting impact on the customer and comes with great value for the business. Giving away promotional products is not an antiquated strategy; instead, a freebie, even though it may cost pennies, can go a long way to get and retain customers for businesses.
