The average adult in the US uses at least three social media platforms. This, of course, explains why businesses are so quick to jump the social media marketing bandwagon. But if you want to grow your social media presence across multiple platforms, you’ll need a proper strategy. Which is why we’ve put together a list of three essential tips that you need to know to absolutely nail your social media presence!
1. Know Your Audience
The first step to a cohesive social media strategy across platforms is to know your audience. We cannot stress this enough. Even a well thought out, creative campaign can be a mega flop if it’s not targeted to the correct age group.
Statistics show that Youtube and Facebook remain as the most popular platforms across the board. Younger users tend to use Snapchat and Instagram more frequently than older users. These are all factors to keep in mind when developing a content strategy.
2. Difference in Social Platforms
Every platform has a different approach and allows users to engage in different forms. Facebook and Instagram gives you the option of creating a separate ‘business’ profile that allows access to a variety of insights and statistics about your user demographic. This can be incredibly helpful when trying to understand user engagement.
Twitter is a great place to engage with customers and other brands, by tagging them in posts directly; it can create a tone for your brand outside of traditional marketing posts. We are talking about posts through which you can create a sense of personal connection with others. Youtube can be a great asset for multi-media marketing and behind-the-scenes looks of how your business operates.
On the other hand, platforms like LinkedIn, Snapchat and Pinterest are not as generalized and therefore marketing on these platforms will only be successful if you’re targeting a certain demographic, like professionals on LinkedIn or teenagers on Snapchat.
3. Streamline Your Content
It can get difficult to manage multiple platforms all at once. This is why streamlining your posts is a smart move. Websites and apps like Hootsuite, Buffer, and SocialFlow all allow you to customize and synchronize your content so that you have everything in one place.
Being able to control your social media posts from one platform will not only save you time, but it will also allow you to focus on having a cohesive brand image throughout the posts.
There’s a lot to be gained when you grow your social media presence across multiple platforms, but if it’s not done with care, it can go horribly wrong. If you focus on the points above, the results are going to be absolutely worth it and the best bit is, you don’t need a large budget or crazy teams to manage marketing on social media. Having a good strategy and a clear vision is all it takes!